Email Marketing
We turn email into a reliable and measurable long-term commercial channel for your business. A channel that you actually own.
From branded email templates and audience segmentation to automations and customer lifecycle marketing, we design and deliver GDPR and PECR-compliant communications that drive commercial outcomes.
Email might seem like a relic, with brands sending out sporadic, generic communications that get ignored, but what if we told you it can be one of the highest ROI channels in your marketing mix?
We’re not making it up. It’s estimated that email returns approximately £30–£42 per £1 spent. It just needs a clear strategy tied to commercial goals, high-quality branded templates and intelligent audience segmentation.
Our email strategies grow revenue, customer retention and lifetime value for your business, with bespoke templates designed for your brand, not a generic ESP shell. At the same time, our automated lifecycle journeys quietly earn their keep through welcome, nurture, abandoned-cart, re-engagement, and win-back communications.
Underneath, we report on the metrics that matter, like revenue and pipeline, list health, deliverability and lifecycle performance.
Our Email Marketing Process
Our email mantra is strategy first, send second, and it’s the basis of our proven email and automation process.
Discovery & Audit
We explore your business, customers and revenue model. With that in mind, an audit of your current ESP setup helps us understand list health, deliverability, historic performance and any existing automations.
Strategy & Segmentation
Together, we’ll define audience segments, lifecycle journeys, content pillars, the campaign calendar and set targets tied to commercial goals.
Design & Build
We design bespoke branded templates, create the copy and build campaigns and automations in your chosen ESP.
Send, Test & Optimise
We’ll run campaigns, A/B test subject lines, experiment with messaging and send times, and refine automations based on your data.
Report & Evolve
Clear monthly reporting on revenue contribution, list growth, deliverability and lifecycle performance gives you visibility and allows us to improve iteratively.
Unlike organic, paid or social media channels, where you’re at the whim of the platform or algorithm, you own your email list, the data and the relationship. You have direct control over the output and your response to behavioural triggers.
We can create effective strategies and assets for all major ESPs, such as Klaviyo, HubSpot, Mailchimp, Brevo, and ActiveCampaign.
At Uncommon Blue, you get strategy and execution under one roof, so there are no handoffs between strategists, designers and copywriters. It’s the same team doing everything. The same team responsible for emails at Chrysalis Courses on a national scale, so we know what email looks like when it has to perform
View our work below.
At Uncommon Blue, you get strategy and execution under one roof, so there are no handoffs between strategists, designers and copywriters. It’s the same team doing everything. The same team responsible for emails at Chrysalis Courses on a national scale, so we know what email looks like when it has to perform
View our work below.