About Us
The digital agency that is anything but common
The birth of
Uncommon Blue
Born in Chichester, West Sussex, our name comes from the Common Blue Butterfly found on the rolling South Downs. Whilst we might look like any other agency, we’re different. Just like the butterfly, we started life as something else.
Our founding team built and led marketing from the front at Chrysalis Courses, a nationally operating training provider with over 30 locations around the UK. And from that cocoon, Uncommon Blue emerged. The digital agency built inside business.
We're committed to doing things differently. To create agency-client relationships that are built on genuine expertise, earned trust, and meaningful results.
Unlike other agencies, we know what it means to grow a brand commercially. We understand commercial pressure, how it feels to take ownership of a business, to take responsibility for success or failure, and to lead from the front.
Vision & Values
We know that ambitious brands need a partner that ‘gets’ them from day one. An agency that’s invested in their success, focuses on the work that matters, and provides clarity at every step. That’s reflected in our values.
Everything under one roof
Your strategy will flow seamlessly from planning into execution and measurement, without briefing handoffs, siloed thinking or miscommunication.
Clarity and measurable intent
Clarity and measurable intent is at the heart of everything we do. We understand how marketing connects to revenue and bring that discipline to every client. There are no vanity metrics or vague reporting, just a brand and digital presence that achieves real business growth.
The Human Connection
We’re a small team by design. You’ll work directly with the people who built the agency and understand your needs.
We're Commercially-led
Delivering a range of digital services designed to meet your business goals. More than just a supplier,we become a business partner that’s accessible, hands-on, and genuinely invested in your success. That means agency-level experience without the overheads.
Everything under one roof
Your strategy will flow seamlessly from planning into execution and measurement, without briefing handoffs, siloed thinking or miscommunication.
Meet the team
The Uncommon Blue team was built inside a business. They’re the team formerly in-house at Chrysalis Courses, delivering and owning the marketing output of an education provider across 30 UK locations.
Rob is our Head of Marketing with more than 12 years' experience helping businesses grow through digital marketing. He leads our team and has a particular passion for SEO, where he enjoys solving complex problems and helping clients improve their online visibility.
Having worked both agency-side and in-house before helping build Uncommon Blue from the marketing team behind a successful training provider, Rob brings a practical, business-first approach to every project.
When he's not immersed in search rankings and marketing strategy, you'll usually find him playing football, on the golf course, or spending time with his family.
Head of Marketing
Lillian is our Senior Creative Designer who's spent seven years turning ideas into brands people remember, across illustration, print design, digital design and UX. She believes great design should be beautiful and tell a story, but never lose sight of being genuinely functional for the people using it.
Her background in fine art and illustration shows in a hand-crafted, story-led approach; from illustrating a full beer line to redesigning websites for retail and healthcare brands, to refreshing print collateral for a national care provider.
When she's not at her desk, you'll likely find her in her garden, on a hike with her border collie Riley, or paddle-boarding. She also runs a weekly board game club and hosts quarterly charity game nights.
Senior Creative Designer
Marco is our Web Developer, bringing a practical, hands-on approach to every project he touches. In his years working professionally in web development, he's developed a particular interest in building clean, functional solutions that just work.
Before moving into development, Marco spent time in IT operations within the hospitality industry, where he built a strong technical foundation and a knack for solving problems under pressure, experience that continues to shape how he approaches his work today.
When he's not writing code, you'll usually find him exploring Azeroth, grinding a fresh Path of Exile league, or diving into whatever game has claimed his attention that week.
Web Developer
As Paid Media Manager, Anna works with a wide range of clients to plan, manage and optimise paid social campaigns that drive real business results. With a background in in-house marketing for e-commerce beauty brands, she understands the importance of balancing creative strategy with performance to generate leads, increase sales and maximise return on ad spend.
She enjoys helping businesses grow by creating campaigns tailored to their goals, and loves the variety that comes with working across different industries. Whether it's refining audience targeting, testing new creative or analysing campaign performance, she's always looking for ways to deliver better results.
Outside of work, you'll usually find Anna planning her next trip, making the most of the summer with watersports, or spending time with her favourite four-legged friends – Dachshunds!
Paid Media Manager
Callum is our Business Development Manager, bringing a strong background in business management and a Business degree to the team. With experience helping businesses grow from the inside, he understands what it takes to build lasting success and is passionate about helping clients achieve their growth ambitions through effective marketing.
Working closely with businesses across a range of industries, Callum takes a relationship-first approach, getting to know each client’s goals and connecting them with the right strategies and solutions to support long-term growth.
When he’s not out networking and building new relationships, you’ll usually find him playing football, training at the gym, or trying out a new restaurant.
Business Development Manager
Steve has spent 8+ years turning ad spend into actual results, from scrappy small business budgets to accounts pushing £200k+ a month. He's worked across pretty much every industry you can think of, from insurance lead gen to eCommerce, and has a soft spot for a good growth story: his proudest recent win took an eCommerce client from £25k to £250k+ in monthly revenue (yes, that decimal point moved where you think it did).
He's an early adopter of AI tools and genuinely enjoys the "what can this actually do for our clients" side of new tech, rather than just chasing the hype. Off the clock, Steve is a qualified Level 2 cricket coach, still turns out to play when he can, and is a firm believer that a good round of golf and a bad scorecard can both be character-building. He also runs on a worrying amount of coffee; ask him about his order at your own risk.
Senior PPC Account Manager
Jane looks after all things finance at Uncommon Blue, keeping everything running smoothly behind the scenes so the team can focus on doing what they do best.
She enjoys bringing order to the numbers, improving processes and finding smarter ways of working. Whether she's managing budgets, reviewing contracts, setting up new systems or solving the day-to-day challenges that come with running a growing business, Jane loves making things more efficient.
No two days are ever the same, and that's exactly how she likes it. She enjoys getting stuck into new projects, learning new technology and finding practical solutions that help the business grow.
Outside of work, Jane is a busy mum, so organisation is second nature! When she's not at her desk, you'll usually find her spending time with her family, planning their next adventure or enjoying a well-earned coffee.
Finance Manager
Head of Marketing
Rob is our Head of Marketing with more than 12 years' experience helping businesses grow through digital marketing. He leads our team and has a particular passion for SEO, where he enjoys solving complex problems and helping clients improve their online visibility.
Having worked both agency-side and in-house before helping build Uncommon Blue from the marketing team behind a successful training provider, Rob brings a practical, business-first approach to every project.
When he's not immersed in search rankings and marketing strategy, you'll usually find him playing football, on the golf course, or spending time with his family.
Senior Creative Designer
Lillian is our Senior Creative Designer who's spent seven years turning ideas into brands people remember, across illustration, print design, digital design and UX. She believes great design should be beautiful and tell a story, but never lose sight of being genuinely functional for the people using it.
Her background in fine art and illustration shows in a hand-crafted, story-led approach; from illustrating a full beer line to redesigning websites for retail and healthcare brands, to refreshing print collateral for a national care provider.
When she's not at her desk, you'll likely find her in her garden, on a hike with her border collie Riley, or paddle-boarding. She also runs a weekly board game club and hosts quarterly charity game nights.
Web Developer
Marco is our Web Developer, bringing a practical, hands-on approach to every project he touches. In his years working professionally in web development, he's developed a particular interest in building clean, functional solutions that just work.
Before moving into development, Marco spent time in IT operations within the hospitality industry, where he built a strong technical foundation and a knack for solving problems under pressure, experience that continues to shape how he approaches his work today.
When he's not writing code, you'll usually find him exploring Azeroth, grinding a fresh Path of Exile league, or diving into whatever game has claimed his attention that week.
Paid Media Manager
As Paid Media Manager, Anna works with a wide range of clients to plan, manage and optimise paid social campaigns that drive real business results. With a background in in-house marketing for e-commerce beauty brands, she understands the importance of balancing creative strategy with performance to generate leads, increase sales and maximise return on ad spend.
She enjoys helping businesses grow by creating campaigns tailored to their goals, and loves the variety that comes with working across different industries. Whether it's refining audience targeting, testing new creative or analysing campaign performance, she's always looking for ways to deliver better results.
Outside of work, you'll usually find Anna planning her next trip, making the most of the summer with watersports, or spending time with her favourite four-legged friends – Dachshunds!
Business Development Manager
Callum is our Business Development Manager, bringing a strong background in business management and a Business degree to the team. With experience helping businesses grow from the inside, he understands what it takes to build lasting success and is passionate about helping clients achieve their growth ambitions through effective marketing.
Working closely with businesses across a range of industries, Callum takes a relationship-first approach, getting to know each client’s goals and connecting them with the right strategies and solutions to support long-term growth.
When he’s not out networking and building new relationships, you’ll usually find him playing football, training at the gym, or trying out a new restaurant.
Senior PPC Account Manager
Steve has spent 8+ years turning ad spend into actual results, from scrappy small business budgets to accounts pushing £200k+ a month. He's worked across pretty much every industry you can think of, from insurance lead gen to eCommerce, and has a soft spot for a good growth story: his proudest recent win took an eCommerce client from £25k to £250k+ in monthly revenue (yes, that decimal point moved where you think it did).
He's an early adopter of AI tools and genuinely enjoys the "what can this actually do for our clients" side of new tech, rather than just chasing the hype. Off the clock, Steve is a qualified Level 2 cricket coach, still turns out to play when he can, and is a firm believer that a good round of golf and a bad scorecard can both be character-building. He also runs on a worrying amount of coffee; ask him about his order at your own risk.
Finance Manager
Jane looks after all things finance at Uncommon Blue, keeping everything running smoothly behind the scenes so the team can focus on doing what they do best.
She enjoys bringing order to the numbers, improving processes and finding smarter ways of working. Whether she's managing budgets, reviewing contracts, setting up new systems or solving the day-to-day challenges that come with running a growing business, Jane loves making things more efficient.
No two days are ever the same, and that's exactly how she likes it. She enjoys getting stuck into new projects, learning new technology and finding practical solutions that help the business grow.
Outside of work, Jane is a busy mum, so organisation is second nature! When she's not at her desk, you'll usually find her spending time with her family, planning their next adventure or enjoying a well-earned coffee.
We’ll be more than just your agency. We’ll be the partner you can rely on. The partner that brings our unique experience to your business.
That means you’ll get a clearly defined brand identity, a website and online presence that converts, and a long-term growth strategy that’s grounded in real commercial experience.
All delivered by a team that’s truly invested in your success.
industry insights
Our experts share their insights on all things brand, design and digital. We keep our fingers on the pulse, making sure we’re always ready to give our partners the latest expertise and advice.
5 Signs Your Branding Looks AI-Generated (And Why Customers Notice)
You can usually feel it before you can explain it. You land on a website, or scroll past an ad, and something just reads as off, a little generic, a little cheap. You couldn't say why, but you've already quietly decided not to trust it.
Can AI Replace a Graphic Designer in 2026?
It's the question on a lot of business owners' minds, even if they don't say it out loud: if AI can knock out a logo, a social post or a flyer in seconds, why pay a designer at all? The honest answer is more interesting than a simple yes or no.
How Long Does SEO Take to Work for a Small Business? (An Honest Answer)
Googling "how long does SEO take" and getting nothing but vague reassurances? Here's the honest, month-by-month answer.
5 Signs Your Branding Looks AI-Generated (And Why Customers Notice)
You can usually feel it before you can explain it. You land on a website, or scroll past an ad, and something just reads as off, a little generic, a little cheap. You couldn't say why, but you've already quietly decided not to trust it.
Can AI Replace a Graphic Designer in 2026?
It's the question on a lot of business owners' minds, even if they don't say it out loud: if AI can knock out a logo, a social post or a flyer in seconds, why pay a designer at all? The honest answer is more interesting than a simple yes or no.
How Long Does SEO Take to Work for a Small Business? (An Honest Answer)
Googling "how long does SEO take" and getting nothing but vague reassurances? Here's the honest, month-by-month answer.