Rebranding
Everything changes and your business is no different. But sometimes your brand identity has not moved with you, meaning cohesion gets lost, values get confused, and assets look dated.
But your brand is you. It must resonate with your audience, elevate you above the crowd, and reflect your identity. We help you evolve visually and strategically, making sure your brand matches where you are right now, and where you want to be.
If your brand feels outdated, inconsistent or simply no longer represents you, a strategic redesign can reinspire confidence in your business. It helps customers understand who you are and what you do. It differentiates you and supports moves in new directions. And provides a unique visual identity system across all channels.
We build clear, flexible and future-ready brand systems that work across websites, social media, marketing materials, events and physical spaces. Focusing on distinctive design over generic corporate offerings, they help build trust with your audience and get buy-in from your staff. If you’re expanding, preparing for a new product launch or marketing push, or simply feel you’ve outgrown your brand, Uncommon Blue are here to help.
Our Rebranding Process
We know a bit about branding because we’ve done it before. The Uncommon Blue team is responsible for growing Chrysalis Courses into a major national education provider. And we use the same proven process with our clients.
Discovery & Brand Auditing
We review your current brand in relation to your competitors, audience, positioning and business goals.
Brand Strategy
Together we define your updated brand personality, tone, messaging and USPs.
Visual Identity Development
We finalise logo, colour palette, typography, visual style and creative direction.
Brand System & Applications
Brand assets are created for use across all key touchpoints.
Brand Guidelines & Rollout
The rebrand is launched, and brand guidelines are created to ensure future consistency.
Rebranding is more than just refreshing the visuals. It involves aligning brand identity with business goals and customer perception. That’s why we put clarity before creativity, balancing strategy, storytelling, and design into a single, collaborative process.
We understand the importance of defining what makes your business different before translating it into visual language. We believe that working together is essential, involving clients at key stages to guarantee authenticity and consistency. And we have the animation, illustration and storytelling skills to create a brand that works for you.
Our Rebranding Work
Our experts are responsible for growing successful brands across several sectors, including Chrysalis Courses. Explore some of our work below.