PPC & Paid Search
We make sure your brand gets seen by the right people at the right time, through a combination of targeted paid search, shopping, display and video campaigns.
Whether you’re launching a new product, promoting a special offer, or supplementing other marketing channels, our paid search strategies move the needle, and fast.
Organic search can take time. Social media puts you at the mercy of the algorithm. But paid search gives you complete control over who you target, and when, and how.
From traditional PPC and Google shopping to stunning display ads or YouTube videos, the Uncommon Blue team helps you tell your story and engage valuable customers. We use the latest Google and Microsoft tools to delve deep into your data, creating strategies that increase brand visibility, improve conversions and get real, measurable ROI.
Our PPC Process
Your dedicated PPC account manager uses our proven paid search process that’s designed to give you complete transparency and confidence in your investment. Everything we do is commercially focused, with detailed reporting and expert insight available at all times.
Discovery
We understand your brand, market offering and audience within the context of your business goals, current performance and competitor activity.
Audit & Research
We audit existing paid search accounts, review your website and landing pages, and start keyword research.
Strategy Development
We create your bespoke paid strategy that includes website recommendations, key focus areas, budget expectations, technical requirements and targets.
Execution & Optimisation
We put the strategy into action, constantly measuring, analysing and optimising based on what’s working and where we can improve.
Reporting
We offer real-time reporting, regular catch-ups and a detailed monthly report highlighting progress against our budget and objectives.
We’re built inside a business, so we understand that paid search works best as part of a wider digital marketing strategy.
That’s why we consider paid search alongside SEO, social media, email marketing, content, branding and offline marketing to drive relevant customers to your site. Whether it’s building awareness, promoting consideration content or increasing sales, we make sure your business has a consistent and persuasive presence across all digital touchpoints.
Our branding team creates stunning visual ads that are unmistakably you. Our writers craft compelling ad copy that communicates your personality. And our UX team helps you design a website that converts.
Our PPC Work
Our paid search team experts successfully partnered with businesses of all sizes, including growing Chrysalis Courses into a major UK education provider. So we know what matters to you.
Explore some of our previous successful work below.