Visual Identity Design
We create professional, distinctive and cohesive visual identities for your business.
More than just a logo, visual identity design is how we reflect your brand’s personality and build recognition. It’s your toolkit that works for websites, print, social media, marketing and event spaces, helping you maintain a consistent, memorable brand presence.
Every business is unique. That’s why we ditch the templates and create custom visual identities that tell your story and set you apart from the crowd.
We understand that visual identity can get lost over time. Existing assets can feel generic or dated, a lack of direction can reduce brand cohesion, and marketing messaging can feel muddied.
Built as a complete brand system, we combine visual elements like logo design, colour, typography, imagery and graphic style to create a consistent and recognisable identity. An identity that helps you communicate with your audience, and comes with brand guidelines that future-proof your investment.
Our Visual Identity Design Process
Strong visual identities are easy to recognise, remember and apply. That’s why we use a proven process that prioritises clarity, simplicity and creativity.
Discovery
We dedicate time to learning about your business and customers, and understanding your brand personality.
Visual Exploration
We define the creative direction and visual style with moodboards.
Identity Design
We develop the colour palette, typography, logo and visual elements.
Brand System Development
Using the visual identity, we design supporting graphics, patterns, iconography and layout styles for use across all platforms and touchpoints.
Delivery & Rollout
All visual assets and files are delivered for rollout and launch.
We collaborate to turn your vision into reality, using our extensive expertise in visual storytelling, illustration and animation to create professional, unique identities. We test our designs extensively so they work in the real world and reflect your brand’s modern nature.
Whether you’re a startup with a new brand, preparing for a product launch, or simply want a more recognisable visual presence, Uncommon Blue are here to help.
Our Visual Identity Work
Our visual identity experts are responsible for growing successful brands across several sectors, including making Chrysalis Courses a major national education provider. And they’re ready to help you.
Explore some of our work below.