Paid Social Media
Grow your online presence with audience-led, data-driven paid social media campaigns that deliver tangible, measurable ROI.
We go beyond basic targeting and formulaic ad content, instead building advanced custom audiences that ensure relevant content gets in front of the right people, at the right time and on the right platform.
Regular posting alone doesn’t guarantee growth. Despite your best efforts, you may still see limited visibility, low engagement and inconsistent results. Instead, we combine truly innovative concepts and ideas with advanced audience targeting, data-driven optimisation and transparent reporting to build a successful, long-term partnership.
Whether it’s Instagram or Facebook, TikTok or LinkedIn, paid social can build brand awareness, engage new customers, generate leads and drive conversions. Our strategic paid social media campaigns use a range of media tailored to your audience, designed around your unique business goals, and reported on with clarity and transparency.
Our Paid Social Media Process
Our approach is built entirely around you and your business goals. It’s what ensures we deliver on your investment, overcome algorithm limitations and turn social media into a reliable, revenue-driving channel.
Discovery
We understand your brand, market, audience and goals, while also analysing your competitors.
Audit & Benchmarking
We audit your account(s) to understand setups, campaign structures, tracking, audience targeting, and existing creatives. We benchmark performance and identify opportunities.
Strategic Development
We build a bespoke paid social media strategy aligned to your business objectives. Custom audiences are developed, budgets are set and creative direction is decided.
Execution
Campaigns are launched, managed, monitored and optimised in line with the strategy. We also keep you fully informed throughout.
Reporting
We create a live reporting dashboard and provide detailed monthly reports with performance updates, campaign insights and actions.
We’re invested in your success, using our real client-side experience and proactive, data-driven mindset, to constantly review, test and improve your campaigns. We understand the importance of growth over vanity metrics, because we’re built inside business too.
More than the sum of its parts, we develop your paid social media strategy in line with organic social, SEO and brand marketing to maximise reach, engagement and long-term ROI.
Our Paid Social Media Work
Alongside our clients across a range of sectors, our paid social media team are the same experts who successfully grew Chrysalis Courses into a major UK education provider.
Explore our previous work below