Paid Social Ad Campaign for Chrysalis Courses
We increased leads to Chrysalis Courses by 115% YoY by designing, creating and launching bespoke social media ads across Instagram, Facebook, TikTok and Youtube.
Through discovery and competitive research to creative development and ongoing optimisation, we helped Chrysalis Courses increase visibility and lead generation through paid social media. Built on robust audience targeting and strategic messaging, we’ve ensured Chrysalis’ ads are seen at the right time, by the right people.
Who Are Chrysalis Courses?
Chrysalis Courses is a UK-based education training provider specialising in counselling,
psychotherapy, and hypnotherapy qualifications. They offer flexible part-time and online study options across nearly 30 locations.
Because they cater to a niche audience, Chrysalis need to make sure every penny of spend reaches high-intent users, and that the creatives match key messaging, relevant course offerings and business goals.
How Uncommon Blue Helped
A complete audit of Chrysalis’ existing paid social activity and performance was the first step. We took time to understand what worked and what didn’t, get to know audience behaviour, and identify growth opportunities.
Using this insight alongside business goals and key offerings, we produced a tailored paid social media strategy, designed the creatives, wrote the ad copy and put conversion tracking in place. Then we went live.
We kept a close eye on performance throughout, continuously testing creatives, audiences and landing pages to sharpen lead quality and improve ROAS. And the results speak for themselves. Leads were up 115% YoY, clicks up 45% and Instagram followers more than doubled within 12 months.
Still Not Convinced?
Contact Uncommon Blue
Do you like what you see? Are you ready to find out how our audience-led paid social media strategies can help your business?
Contact us today or view our Paid Social Media services.
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