Great British Business Brand Identity Design
We designed and developed Great British Business’ visual identity from the ground up, building authority, trust and value for one of Britain’s newest trust marks. From discovery and research to concept development, refinement and final delivery, we created the distinctive logo and visual identity GBB needed to appeal to the UK's 4.2 million service-based businesses.
Who Are Great British Business?
Great British Business is a new accreditation scheme giving UK service-based companies an accessible, recognisable and trustworthy way to convey their British provenance to global customers. With no standing or history to rely on, GBB needed a logo and visual identity to signal trust and build authority. A visual identity that enables them to communicate with everyone from owners and directors of SMEs, to professionals in large organisations. And a logo that’s instantly recognisable across all physical and digital touch points.
We kicked things off with discovery, working directly with GBB to analyse the competitive landscape, and emerging with two key personas. The cocoon that would grow the concept:
A growth-minded SME founder
A time-poor procurement manager
The design went through seven rounds of updates, playing with the Union Jack colour palette to settle on a design that worked. But that’s not the end. GBB’s visual identity was tested across eight real-world applications, from websites to mobile devices, tote bags to signage, to make sure it held up. It did. The outcome was a polished, production-ready logo pack designed for digital or physical use, licensing and trademarking. The distinctive stag silhouette is set within a bold rectangular badge, giving off a unique and memorable blend of Britishness and authority, modernity and reliability.
Contact Uncommon Blue
Do you like what you see? Are you ready to invest in a bold new logo and brand identity for your business? Learn more about our design services or contact us today to find out how we can help.
blogs
Lorem ipsum dolor sit amet consectetur. Fusce viverra ut non quis aliquam quis ornare pharetra. Aliquet sit in placerat turpis tincidunt vel vitae nibh nunc. Nunc hac ut quam egestas ut augue facilisis. Augue pulvinar blandit lacus cursus.
5 Signs Your Branding Looks AI-Generated (And Why Customers Notice)
You can usually feel it before you can explain it. You land on a website, or scroll past an ad, and something just reads as off, a little generic, a little cheap. You couldn't say why, but you've already quietly decided not to trust it.
Can AI Replace a Graphic Designer in 2026?
It's the question on a lot of business owners' minds, even if they don't say it out loud: if AI can knock out a logo, a social post or a flyer in seconds, why pay a designer at all? The honest answer is more interesting than a simple yes or no.
How Long Does SEO Take to Work for a Small Business? (An Honest Answer)
Googling "how long does SEO take" and getting nothing but vague reassurances? Here's the honest, month-by-month answer.
5 Signs Your Branding Looks AI-Generated (And Why Customers Notice)
You can usually feel it before you can explain it. You land on a website, or scroll past an ad, and something just reads as off, a little generic, a little cheap. You couldn't say why, but you've already quietly decided not to trust it.
Can AI Replace a Graphic Designer in 2026?
It's the question on a lot of business owners' minds, even if they don't say it out loud: if AI can knock out a logo, a social post or a flyer in seconds, why pay a designer at all? The honest answer is more interesting than a simple yes or no.
How Long Does SEO Take to Work for a Small Business? (An Honest Answer)
Googling "how long does SEO take" and getting nothing but vague reassurances? Here's the honest, month-by-month answer.